Product Launch Positioning

Practical coverage of product launch positioning: timelines, costs, common failures and the questions to ask before committing.

What we cover

Product Launch Positioning covers product marketing and go-to-market: product, launch, positioning. Coverage is organised into 7 sections: Careers, Costs, Guides, Operations, Reviews, Rules, Strategy. There are 88 articles published so far.

How we work

Articles are written to be useful to someone actually doing the thing: specific, checkable, and honest about what varies by situation. Where a piece touches regulated work, it says so rather than implying the reader can skip a professional.

We correct mistakes rather than quietly editing them away. If a correction changes the substance of a piece, the article says what changed.

Following along

Every article appears in the RSS feed, which is the best way to follow the site without an account or a newsletter.

Getting in touch

Corrections, tips and questions: editor@productlaunchpositioning.com. For advertising, see the advertising page.