About
Product Launch Positioning
The practical side of product marketing and go-to-market
Practical coverage of product launch positioning: timelines, costs, common failures and the questions to ask before committing.
What we cover
Product Launch Positioning covers product marketing and go-to-market: product, launch, positioning.
How we work
Articles are written to be useful to someone actually doing the thing: specific, checkable, and honest about what varies by situation. Where a piece touches regulated work, it says so rather than implying the reader can skip a professional.
We correct mistakes rather than quietly editing them away. If a correction changes the substance of a piece, the article says what changed.
Following along
Every article appears in the RSS feed, which is the best way to follow the site without an account or a newsletter.
Getting in touch
Corrections, tips and questions: [email protected]. For advertising, see the advertising page.