Guides
How to Run a Product Launch Positioning Workshop (US Edition)
How to run a product launch positioning workshop for a US team: the stages, the durations, the blockers, and what to do while waiting for sign-off.
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Guides
Guides
Metric specifications for product marketing analytics
A metric specification for product marketing analytics records definition, source and owner, with worked fields for acquisition cost and activation.
Guides
Product marketing strategy: the version that survives contact with reality
A product marketing strategy survives when launch positioning claims match proof, sales handoffs hold under load, and adoption is read by segment against cost.