Strategy
Calgary and Edmonton compared for industrial and agri-tech product launches
Product marketing and go-to-market in Alberta splits along one line: Calgary energy buyers run capital cycles, while Edmonton agri-food buyers run seasonal ones.
Topic
calgary
Strategy
Why a Toronto launch is not a Canada launch, buyer differences by province
Product launch positioning built on a Toronto pilot breaks in Calgary, Halifax and Winnipeg, where buyer behaviour, sales cycles and channels differ.