Rules
How Canadian product teams launch under PIPEDA and CASL before the first email
Product launch positioning in Canada needs PIPEDA and CASL handled before the first email, with consent records that survive OPC and CRTC scrutiny.
Topic
product launch positioning
Strategy
Is your Canadian product ready for US buyers, a cross-border go-to-market guide
Product launch positioning for Canadian firms heading south: currency, US state tax registration, references and keeping your Canadian base.
Rules
Launching in French Canada under Bill 96 and Quebec's language rules
Product launch positioning in Quebec must meet Bill 96 and Charter of the French Language rules on names, packaging, websites and contracts.
Strategy
Why a Toronto launch is not a Canada launch, buyer differences by province
Product launch positioning built on a Toronto pilot breaks in Calgary, Halifax and Winnipeg, where buyer behaviour, sales cycles and channels differ.